Draw a Comparison Between the Reactive and Proactive Approaches a Company

question 46

Essay

Draw a comparison between the reactive and proactive approaches a company can take toward a changing marketing environment.

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Definitions:

Efficient Supply Chains

Supply chains that are effectively managed to ensure the right products are delivered at the right time to the right place with minimal waste and cost.

Low Inventory Levels

A situation where a business holds a minimal amount of products in stock to reduce holding costs and increase efficiency.

Geographically Dispersed

A term describing entities such as teams, offices, or populations that are spread across different geographical locations.

Total Logistics Cost

The expenses associated with transportation, materials handling and warehousing, inventory, stockouts (being out of inventory), order processing, and return products handling.