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Both product development strategies and diversification strategies involve .
Perfect Competition
A market structure characterized by a large number of small firms, a homogenous product, free entry and exit, and perfect information, leading to prices equaling marginal costs.
Monopolistic Competition
A market structure where many firms sell products that are similar but not identical, allowing for product differentiation.
Product Differentiation
The practice of setting a product or service apart from those in the marketplace to increase its attractiveness to a designated target market.
Market Price
The going rate for purchasing or selling a good or service in a specified market at this time.
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