The Four Ps Model Has Been Challenged Because It Omits

question 75

Multiple Choice

The four Ps model has been challenged because it omits or underemphasizes important activities such as services. It's also been criticized for taking a seller's, rather than a buyer's, viewpoint. The more recent four As framework complements the traditional model and includes .

• A) acceptability, affordability, accessibility, and awareness
• B) adaptability, affordability, availability, and awareness
• C) acceptability, affordability, accessibility, and aptitude
• D) adaptability, affordability, accessibility, and awareness
• E) adaptability, affordability, availability, and aptitude

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Definitions:

Capacity

The maximum level of output that a company can sustain to make a product or provide a service.

Sales Price

The amount of money charged for a product or service, which can vary based on demand, market conditions, and production costs.

Production Cost

The total cost incurred by a business to produce goods or services, including labor, materials, and overhead.

Special Order

An order for goods or services that is outside the scope of regular operations, often requiring customization or special handling.