Which of the Following Best Describes a Marketing Department with a Functional

question 55

Multiple Choice

Which of the following best describes a marketing department with a functional organization?

• A) Different marketing activities are headed by specialists such as sales managers, advertising managers, marketing research managers, and customer service managers.
• B) Sales and marketing people are assigned to specific countries, regions, and districts.
• C) Marketing managers are responsible for developing marketing strategies and plans for their specific markets or customers, and the company is organized around the needs of specific customer segments.
• D) A product manager develops and implements a complete strategy and marketing program for a specific product or brand.
• E) A company creates large teams, or even whole divisions, to serve domestic and international markets.

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Definitions:

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A species of great ape native to Africa, known for their intelligence and complex social behaviors, closely related to humans.

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Multicellular eukaryotic organisms that are heterotrophic, typically mobile, and have diverse forms and methods of reproduction.

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A diverse group of eukaryotic microorganisms, which are neither plants, animals, nor fungi, including algae, protozoa, and slime molds.

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A common type of fungus that grows on bread under suitable conditions, often used in scientific studies.