The Concept Specifically Focuses on Future Company Needs, but Not

question 22

Multiple Choice

The concept specifically focuses on future company needs, but not the future welfare of customers.

• A) cause marketing
• B) global marketing
• C) strategic planning
• D) societal marketing
• E) sustainable marketing

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Definitions:

Firm Capabilities

The unique abilities and resources a company possesses that enable it to achieve competitive advantage and perform effectively in the market.

Brand Identity

The collection of all elements that a company creates to portray the right image to its consumer, including visuals, messaging, and values that differentiate it from competitors.

Positioning

The strategic process of establishing a distinct brand identity and value proposition in the market and in the minds of consumers.

User Needs

The requirements or desires that users expect to be fulfilled by a product or service, influencing their satisfaction and usage behavior.