Studio 19 Is a Dance Studio Geared to Adults Who

question 62

Multiple Choice

Studio 19 is a dance studio geared to adults who want to learn ballroom and Latin dance. When individuals call the studio, they're encouraged to access the website to receive a $25 e-coupon entitling them to a free half hour of dance instruction. Once they become patrons, text messages are sent to share news about featured dance instructors and upcoming special events. Which of the following promotion mix tools does Studio 19 employ to reach target customers?

• A) personal selling
• B) public relations
• C) retailing
• D) crowdsourcing
• E) direct marketing

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Definitions:

Secure Possession

The legal state or condition of having a firm ownership or control over property or goods, safeguarded against loss, damage, or theft.

Land

The surface of the earth not covered by water, considered as property and factor of production, it also includes natural resources like minerals, forests, and crops.

Townshend Acts

A series of British acts passed beginning in 1767 and 1768 relating to the British colonies in North America, imposing duties on the importation of certain goods, which led to widespread protest.

Imported Goods

Products brought into one country from another for sale or trade.