Which Sustainable Marketing Principle Emphasizes Building Long-Run Consumer Engagement, Loyalty

question 50

Multiple Choice

Which sustainable marketing principle emphasizes building long-run consumer engagement, loyalty, and relationships?

• A) innovative marketing
• B) differential marketing
• C) sense-of-mission marketing
• D) customer value marketing
• E) consumerist marketing

---

Definitions:

Cash

A company's money in the form of currency or in bank accounts that is immediately available for business use.

FOB Destination

A shipping term indicating that the seller bears the shipping costs and retains ownership of the goods until they are delivered to the buyer's location.

Revenue Recognition

The accounting principle dictating the specific conditions under which revenue is recognized or accounted for.

Ownership Transfer

The process by which the title of property or assets is moved from one party to another, affecting legal rights and responsibilities.