When Adapting Advertising Messages, Media May Also Need to Be

question 100

Multiple Choice

When adapting advertising messages, media may also need to be adapted internationally because media availability and regulations vary from country to country. This illustrates .

• A) straight product extension
• B) communication adaptation
• C) product adaptation
• D) product invention
• E) communication extension

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Definitions:

Adderall

A prescription medication consisting of amphetamine and dextroamphetamine, commonly used to treat attention deficit hyperactivity disorder (ADHD).

Clozaril

A brand name for clozapine, an antipsychotic medication used to treat schizophrenia, especially when other treatments have failed.

Lithium

A chemical element used particularly in the treatment of bipolar disorder to manage mood swings.

Antipsychotic Drugs

Antipsychotic drugs are medications used to treat psychotic disorders, such as schizophrenia, by altering brain chemistry to reduce symptoms like hallucinations and delusions.