When Adapting Advertising Messages, Media May Also Need to Be

question 100

Multiple Choice

When adapting advertising messages, media may also need to be adapted internationally because media availability and regulations vary from country to country. This illustrates .

• A) straight product extension
• B) communication adaptation
• C) product adaptation
• D) product invention
• E) communication extension

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Definitions:

Acquired Drive

A learned or developed motivational state that emerges from the experience of satisfying basic physiological needs.

Approval

The act of accepting or sanctioning something, often expressed formally by an authoritative figure or institution.

Outfit

A set of clothes worn together, often planned for a specific occasion or purpose.

Carol Dweck's Theory

A psychological theory proposing the existence of two mindsets—the fixed mindset and the growth mindset—that significantly influence how people view their abilities and approach challenges in life.