Which of the Following Is Most Likely True About the Digital

question 35

Multiple Choice

Which of the following is most likely true about the digital age with regards to marketing?

• A) Digital networks allow marketers many ways to build customer relationships.
• B) The number of businesses connecting people over digital networks is in decline.
• C) Most firms are shifting back to traditional marketing forms to build customer value.
• D) Online-only marketing is more commonly used by firms than multichannel marketing.
• E) The Internet has had little impact on the ways consumers purchase products.

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