Which of the Following Is True of Marketing Through Blogs

question 75

Multiple Choice

Which of the following is true of marketing through blogs?

• A) Blogs are a form of traditional direct marketing.
• B) Blogs are typically used to provide automated responses to consumer conversations.
• C) Blogs are an inexpensive yet personal way to connect with consumers.
• D) Starting and maintaining blogs is expensive.
• E) Companies should not monitor blogs if they want to reach customers effectively.

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Definitions:

Conformity Pressures

The pressure applied by a group that motivates individuals to modify their attitudes, values, or actions to conform with the norms of the group.

Polarization Theory

A theory suggesting that groups tend to make decisions that are more extreme than the initial inclination of its members.

Risky Shift Theory

suggests that people in groups tend to make riskier decisions compared to when making decisions alone due to diffused responsibility.

Prediscussion Judgments

Initial opinions and decisions held by individuals before engaging in a group discussion, which can influence the group's final decision-making process.