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Using Sophisticated Big Data Analytics, Direct Marketers Can Mine These

question 31

True/False

Using sophisticated big data analytics, direct marketers can mine these databases to "microtarget" their selling efforts.


Definitions:

Marginalized

Describes individuals or groups that are excluded, ignored, or relegated to the outer edge of society or a community.

Original Culture

The fundamental characteristics, beliefs, and practices of a society or community that have been established over time and serve as the foundation for its current identity and social norms.

Majority Culture

The prevailing cultural practices, beliefs, and values of the dominant group in a society.

Social Support System

A network of friends, family, and peers who provide emotional, informational, and practical help.

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