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Internet marketing practices have raised a number of ethical and legal questions. Why is invasion of privacy perhaps the number one online marketing concern?
Individual Difference Moderators
Variables that influence how different people respond to the same situation or treatment.
Individual Preferences
The specific likes, dislikes, desires, and needs that vary from one person to another, influencing their behavior and choices.
Job Design
The process of outlining the tasks, responsibilities, and systems to be used by employees in their roles to maximize efficiency and job satisfaction.
Task Variety
The degree to which a job or role involves a range of different activities requiring various skills and talents.
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