The Main Forms of Content Sites Are Display Ads and Search-Related

question 22

True/False

The main forms of content sites are display ads and search-related ads. Together, they are the largest portion of firms' digital marketing budgets.

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Definitions:

Functional Fixedness

A bias in cognition that confines a person to employ an object exclusively in its customary use, obstructing the process of generating creative solutions.

Mental Sets

Mental sets refer to the tendency to approach situations in a certain way because that method worked in the past, potentially preventing us from seeing alternative solutions.

Effective Problem Solving

A process of defining a problem, generating solutions, and choosing the best course of action to address the issue at hand.

Law Of Small Numbers

A bias in which people infer patterns or make generalizations from a small sample size, which may lead to misleading conclusions.