Which of the Following Is True of the Privacy Promise

question 61

Multiple Choice

Which of the following is true of the Privacy Promise launched by the Direct Marketing Association (DMA) ?

• A) It forbids all DMA members from spending excessively on digital advertising.
• B) It requires all DMA members to notify customers when any personal information is rented, sold, or exchanged with others.
• C) It encourages DMA members to create more digital content that is tailored for children under age 13.
• D) It recommends that DMA members help each other by sharing customer psychographic data.
• E) It forbids DMA members from sending email, mail, or phone offers to any customer.

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Definitions:

Type B

Describes a personality type that is generally laid back, less stress-prone, and more adaptable to change compared to Type A personality.

Type C

A personality style suggested to be correlated with increased susceptibility to illness, characterized by passivity and difficulty in expressing emotions.

Problem-focused Coping

Refers to strategies aimed directly at tackling the cause of stress, through actions that address the problem causing the distress.

Proactive Coping

Strategies employed to anticipate potential stressors and act in advance to prevent them or mitigate their effects.