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Differentiate Between Consumer Promotions and Trade Promotions

question 69

Essay

Differentiate between consumer promotions and trade promotions. Explain the various tools used in trade promotions.


Definitions:

Political Priming

The influence on individuals' perceptions and attitudes caused by exposure to political information or stimuli.

Media Broadcasts

The distribution of audio or video content to a dispersed audience via any electronic mass communication medium.

Cathartic Effect

The relief or emotional release obtained through expressing strong emotions or through action.

Aggressive Impulses

Refers to sudden urges or desires to act out in anger or hostility towards others, often with little consideration for the consequences.

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