Window Concepts Has Introduced a New Line of Windows That

question 29

Multiple Choice

Window Concepts has introduced a new line of windows that offer the same benefits as solar panels in reducing heating and cooling costs in homes. The state-of-the-art windows will also contribute to the slowing of global warming while providing energy reliability. The company sends a team of representatives to the National Doors and Windows Trade Show to promote the new line of windows. Which promotion mix tool has Window
Concepts used in this scenario?

• A) public relations
• B) crowdsourcing
• C) crowdcasting
• D) personal selling
• E) advertising

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Definitions:

Granting

The act of giving or assigning something, such as rights, privileges, or resources, usually from a position of authority.

Identity

The qualities, beliefs, personality, looks, and expressions that make a person or group distinctive.

Informal Leadership

Leadership that emerges within a group without formal recognition, often based on personal qualities and respect among peers.

Influential

Having great influence on someone or something.