Strings, a Family-Owned Musical Instrument Business, Offers Three Hours of Free

question 30

Multiple Choice

Strings, a family-owned musical instrument business, offers three hours of free music lessons with the purchase of any stringed instrument over $500 during the month of May. This is an example of which promotion mix element?

• A) direct and digital marketing
• B) public relations
• C) advertising
• D) sales promotion
• E) personal selling

---

Definitions:

Necessary Information

The essential data or facts required to make informed decisions or carry out specific tasks effectively.

Task-oriented

Refers to an approach or style focused primarily on accomplishing specific tasks or goals, often emphasizing efficiency and practical outcomes.

Internal Efficiency

A measure of how effectively an organization utilizes its resources to produce outputs.

Coordination

The method of arranging individuals or teams to ensure they collaborate effectively and harmoniously.