Which of the Following Is True of Personal Selling

question 40

Multiple Choice

Which of the following is true of personal selling?

• A) It is the most expensive promotional tool for companies to utilize.
• B) It is an ineffective method for building long-term customer relationships.
• C) It allows firms to dramatize product offers through arts and visuals.
• D) It is the most effective promotional tool for geographically dispersed buyers.
• E) It presents a firm's message as news rather than as a sales-directed communication.

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Definitions:

Average Total Cost

The sum of all production expenses (both constant and fluctuating) divided by the overall output quantity.

Perfect Competition

A market structure characterized by a large number of small firms, similar products, and free entry and exit, leading to price takers.

Perfect Competitor

A theoretical market structure where many firms sell identical products, no single firm can influence the market price, and all possess perfect market information.

Average Costs

The total cost of production divided by the number of goods produced, often used to assess cost efficiency.