Which of the Following Best Describes Market Segmentation

question 16

Multiple Choice

Which of the following best describes market segmentation?

• A) arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
• B) dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviours
• C) evaluating each market segment's attractiveness and selecting one or more segments to enter
• D) differentiating a market offering to create superior customer value
• E) identifying consumer needs and creating a product to meet those needs

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Definitions:

Displaced Aggression

A defense mechanism where a person redirects aggressive feelings or behaviors from the original source of provocation to a safer or more socially acceptable target.

Fight-Or-Flight Syndrome

A physiological response to perceived harmful events, attacks, or threats to survival, preparing the body to either confront or avoid danger.

Deindividuation

A sense of anonymity and loss of individuality, as in a large group, making people especially likely to engage in antisocial behaviors such as theft.

Crowding

The feeling of discomfort or stress caused by a high number of individuals in a given space, leading to a perceived lack of personal space.