Changes in Technology and the Explosive Growth of Direct and Online

question 27

Multiple Choice

Changes in technology and the explosive growth of direct and online marketing are having a profound impact on the nature and design of marketing channels. One major trend is toward insofar as product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones.

• A) vertical marketing systems
• B) corporate vertical marketing systems
• C) disintermediation
• D) horizontal marketing systems
• E) intermediation

Identify the influences of culture on personality development.

Define key psychoanalytic terms such as id, ego, and superego.

Understand and describe the trait-situation debate including real-world examples.

Describe the characteristics of collectivist cultures.

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Definitions:

Centration

A cognitive limitation in early childhood, where focus is placed on one salient aspect of a situation, neglecting other relevant aspects.

Assimilation

The process by which individuals incorporate new information into existing schemas or frameworks of understanding.

Concrete Operational Stage

A stage in Piaget's theory of cognitive development, where children aged about 7 to 12 years can think logically about concrete events.

Decentering Stage

A cognitive development stage in which children start to understand perspectives and feelings of others, moving beyond self-centered thought.