Examlex
Which of the following types of promotion tools requires a considerable degree of personal interaction with a customer?
Representativeness Heuristic
The representativeness heuristic is a mental shortcut people use to classify something based on how similar it is to a typical case.
Endowment Effect
A cognitive bias that causes individuals to value an owned object higher than it would be valued if it were not owned.
Frame Dependence
Refers to the phenomenon where an individual's decision-making is influenced by the way information is presented, rather than just the information itself.
Law of Small Numbers
A cognitive bias that leads people to draw broad conclusions from small data sets or limited observations.
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Q76: Which of the following would be considered