Which of the Following Is Most Likely a Difference Between

question 32

Multiple Choice

Which of the following is most likely a difference between advertising and sales promotion?

• A) Advertising is a sales-directed form of communication, while sales promotions are endorsed as company news.
• B) Advertising can trigger quick sales, while sales promotions cannot.
• C) Advertising can be used to build up a long-term image for a product while sales promotion effects can be short lived.
• D) Advertising can be used to dramatize product offers, but sales promotion cannot be used for this purpose.
• E) Advertising is not as effective in building long-term brand preferences as sales promotions.

---

Definitions:

Public Opinion

refers to the collective preferences or attitudes of a population towards political issues, policies, institutions, or figures.

Collective Attitude

The shared outlook or beliefs of a group.

Generational Effect

The impact of historical events experienced by a particular generation which shapes their attitudes, behaviors, and values over their lifetime.

Liberal Attitude

A mindset that favors progressive change in society, often advocating for human rights, democracy, and freedom of expression.