Which of the Following Is the First Step in Developing

question 23

Multiple Choice

Which of the following is the first step in developing an advertising program?

• A) setting the advertising budget
• B) setting advertising objectives
• C) developing an advertising strategy
• D) developing a brand message
• E) evaluating advertising campaigns

---

Definitions:

Metric System

A decimal system of weights and measures based on the meter, liter, and gram as units of length, capacity, and weight or mass, respectively.

Centimeter

A unit of length in the metric system, equal to one hundredth of a meter, commonly used for measuring small distances.

Millimeter

A metric unit of length equal to one thousandth of a meter.

Line Of Best Fit

The line of best fit, in statistics, is a straight line drawn through the center of a group of data points on a scatter plot, used to describe the relationship between variables and predict future data points.