Using , a Company Uses One or More Levels of Intermediaries

question 40

Multiple Choice

Using , a company uses one or more levels of intermediaries to help bring its products to final buyers. Examples: most of the things you buy-everything from toothpaste to cameras to cars.

• A) direct marketing channels
• B) wholesaler marketing channels
• C) retailer marketing systems
• D) indirect marketing channels
• E) social media

---

Definitions:

Target Capital Structure

Refers to the mix of debt, preferred stock, and common equity that a company aims to hold to fund its operations and maximize its value.

WACC

Weighted Average Cost of Capital - a calculation of a firm's cost of capital in which each category of capital is proportionately weighted.

EBIT

Earnings before interest and taxes, a measure of a firm's profitability that excludes interest and income tax expenses.