Changes in Technology and the Explosive Growth of Direct and Online

question 27

Multiple Choice

Changes in technology and the explosive growth of direct and online marketing are having a profound impact on the nature and design of marketing channels. One major trend is toward insofar as product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones.

• A) vertical marketing systems
• B) corporate vertical marketing systems
• C) disintermediation
• D) horizontal marketing systems
• E) intermediation

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Definitions:

Ethologist

A scientist who studies the behavior patterns characteristic of various species.

B.F. Skinner

An influential American psychologist known for his research in behaviorism and development of the theory of operant conditioning.

Konrad Lorenz

An Austrian zoologist, ethologist, and ornithologist known for his foundational research in animal behavior and imprinting.

Extroverted Child

A child who is notably outgoing, socially confident, and derives energy from interactions with others, as opposed to solitude.