Brandy's, a National Candy Store Chain, Decides to Open Both

question 94

Multiple Choice

Brandy's, a national candy store chain, decides to open both a coffee house and ice cream shop within their stores to create a multi-faceted experience for shoppers. The company decides to enter into deals with two well-known retailers - The Beanery and Creamy Creations. As stipulated in their respective contracts, The Beanery and Creamy Creations cannot enter into the same type of agreement with any other candy retailers. All three companies will enjoy greater sales, and ultimately profits, from the arrangement. This is most likely an example of a(n) _ marketing system.

• A) horizontal
• B) corporate vertical
• C) administered VMS
• D) contractual VMS
• E) direct

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Definitions:

Structuration Theory

This theory, developed by Anthony Giddens, explains how social practices are created and recreated through the agency of individuals within the constraints of social structure.

Agency

The capacity of individuals to act independently and make their own free choices, influenced by the structures within a society.

Discursive Consciousness

The capability to engage in and apply reasoning about actions and social conditions through the use of language and communication.

Actions

The process of doing something in order to achieve a purpose, often associated with human behavior or interventions.