Performance Inc

question 64

Multiple Choice

Performance Inc. sells its newest athletic shoe styles to The Sneaker Store and distributes dated or slightly defective merchandise through Sports Discounters. Performance Inc.'s main competitor is Topnotch Manufacturers. Performance Inc. also markets its products through the company website. They decide to offer a short-term online promotion to encourage consumers to buy their newest athletic shoes, promoting a 20 percent discount off current retail prices. In such a distribution channel, which of the following would be considered a vertical conflict?

• A) a conflict between The Sneaker Store and Sports Discounters
• B) a conflict between Performance Inc. and Sports Discounters
• C) a conflict among Performance Inc., The Sneaker Store, and Sports Discounters
• D) a conflict between Performance Inc. and Topnotch Manufacturers
• E) a conflict between Performance Inc. and The Sneaker Store