Rather Than Assume That Each Client Has the Same Needs

question 60

Multiple Choice

Rather than assume that each client has the same needs, a travel agency that understands marketing creates separate departments; one dedicated to retirees, another to the business traveler, a third department concentrates on student travel and the fourth department focusing on families. This is an example of a firm that has considered _.

• A) market Segmentation
• B) value engineering
• C) cost leadership
• D) positioning
• E) mass customization

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Definitions:

Subcortical Brain Regions

Areas of the brain located below the cerebral cortex, involved in various functions such as emotion, reward, and memory processing.

Descriptions of Orgasm

Detailed explanations or portrayals of the peak of sexual pleasure, characterized by strong feelings of pleasure and a series of involuntary contractions of the genital muscles.

Similar

Having a resemblance in appearance, character, or quantity, without being identical.

Sexual Drive

The biopsychosocial aspect of libido, encompassing an individual's overall sexual desire or urge for sexual activity.