A Brand's Is the Set of Benefits That It Promises

question 80

Multiple Choice

A brand's is the set of benefits that it promises to deliver to consumers to satisfy their needs.

• A) dividend yield
• B) perquisite
• C) value proposition
• D) dominant effect
• E) fringe benefit

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Definitions:

Advocacy

The act of supporting or arguing in favor of a cause, policy, or group, often involving campaigning or lobbying efforts to bring about social, political, or organizational change.

Guo And Saxton

References a study or framework by researchers Guo and Saxton focusing on social media strategies, online engagement, or philanthropy in the context of nonprofit organizations.

Community

A group of people living in the same place or having a particular characteristic in common, often with a sense of fellowship.

Program Advocacy

The act of actively supporting or promoting a particular program, policy, or initiative, often within the context of non-profit organizations or government agencies.