PC Manufacturer, Lenovo, Focuses on Low Labour Costs and Mass

question 79

Multiple Choice

PC manufacturer, Lenovo, focuses on low labour costs and mass distribution to ensure the continuous availability of its products at reasonable prices. Lenovo most likely follows the _.

• A) customer-driving marketing concept
• B) production concept
• C) societal marketing concept
• D) marketing concept
• E) selling concept

---

Definitions:

Sales Commission

A form of remuneration given to sales employees, usually calculated as a percentage of the sales they have made, as an incentive to increase sales performance.

Group Bonus

A performance-related compensation paid to a group of employees when the group collectively meets or exceeds its targets or objectives.

Merit Pay

A compensation approach that rewards employees based on their performance assessment and achievements, aiming to boost productivity.

Balanced Scorecard

A strategic planning and management system that organizations use to align business activities to their vision and strategy by monitoring performance across four perspectives: financial, customer, internal processes, and learning and growth.