The Societal Marketing Concept Holds That

question 13

Multiple Choice

The societal marketing concept holds that .

• A) consumers will favour products that offer the most in quality, performance, and innovative features
• B) the society will only favour products that are available and highly affordable
• C) achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
• D) consumers will not buy enough of a firm's products unless the firm undertakes a large-scale selling and promotion effort
• E) a company's marketing decisions should focus on creating economic value in a way that also creates value for the surrounding environment

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Definitions:

Trade Dress

The overall appearance and image of a product.

Trademark

A distinctive mark, word, design, picture, or arrangement that is used by a producer in conjunction with a product and tends to cause consumers to identify the product with the producer.

Trade-Related Aspects

Components or issues that pertain to the way trade is conducted, including policies and agreements.

Intellectual Property Rights

Legal rights that grant creators control over the use and distribution of their original works and inventions.