Which of the Following Is an Example of Consumer-Generated Marketing

question 73

Multiple Choice

Which of the following is an example of consumer-generated marketing?

• A) Cristal, a jewellery store, uses its page on Facebook to provide information about its upcoming products to its customers.
• B) Fun & Run, a local amusement park, promotes its services by allowing consumers to upload videos and write reviews about the park.
• C) Figa, a leading provider of athletic shoes, helps its customers customize their shoes on its website and choose personalized settings.
• D) Barton's, a local pet supply store, rewards frequent buyers with vouchers and exclusive offers.
• E) Energix, a manufacturer of soft drinks, attracts customers through televised advertisements.

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Definitions:

Asynchronous Communication

Communication that does not occur in real-time, allowing parties to respond at their convenience, such as through email or message boards.

RSS

Really Simple Syndication, a type of web feed that allows users and applications to access updates to online content in a standardized, computer-readable format.

Communications Technology

The technical means used to transmit information or data from one place to another, including the internet, telephones, and satellites.

Reporting Relationships

Describes the formal lines of authority and communication between various positions and divisions within an organization.