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Describe and Compare the Four Types of Customers Classified by Their

question 18

Essay

Describe and compare the four types of customers classified by their potential profitability to an organization. Identify how an organization should manage each type of customer.


Definitions:

Unethically

In a manner that violates moral principles or established standards of conduct.

Wrongdoing

The act of doing something that is illegal, unethical, or morally incorrect.

Rationalization

The process of attempting to explain or justify behavior or an attitude with logical reasons, even if these are not appropriate.

Virtues

Characteristics or qualities considered morally good or desirable in a person, such as integrity, courage, honesty, and compassion.

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