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Carla, a Team Leader in Charge of Customer Relationship Management

question 93

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Carla, a team leader in charge of customer relationship management, is planning strategies to improve the profitability of her firm's least profitable but loyal customers. She is also examining methods for "firing" customers in this group who cannot be made profitable. To which of the following customer relationship groups do these customers belong?


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A form of communication between individuals that is not visible to others.

State Statute

A written law passed by a legislative body at the state level, governing within the state's jurisdiction.

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