Which of the Following Transforms Marketing Strategies into Real Values

question 40

Multiple Choice

Which of the following transforms marketing strategies into real values for consumers?

• A) share of customer
• B) customer satisfaction surveys
• C) customer equity
• D) the four Ps of marketing
• E) a firm's value proposition

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Definitions:

Bilateral Contract

A promise exchanged for a promise.

Consideration

In contract law, the value (which could be an action, object, or service) that is exchanged between parties entering into a contract.

Consideration

a legal principle involving something of value exchanged between parties within a contract, making the agreement enforceable.

Accord And Satisfaction

An arrangement between contracting parties whereby one of the parties substitutes a different performance for his or her original duty under the contract. The promise to perform the new duty is the accord, and the actual performance of that new duty is the satisfaction.