Which Step of the Personal-Selling Process Is Difficult Because It

question 42

Multiple Choice

Which step of the personal-selling process is difficult because it requires the salesperson to overcome the fear of being rejected?

• A)preapproach
• B)approach
• C)handling objections
• D)sales presentation
• E)gaining commitment

Identify the components of effective strategies for handling complaints and adjustments.

Appreciate the role of goodwill messages in professional settings.

Learn the approach to writing letters of recommendation and the legal considerations involved.

Understand how to manage and deliver news, both positive and negative, within a business context.

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Definitions:

Cardinal Utility

A concept in economics that assumes utility can be measured in absolute numbers, allowing for quantifiable comparisons between satisfaction levels.

Market Baskets

A set of consumer products or services used to track price changes and inflation over time.

GDP Per Capita

A measure of a country's economic output that accounts for its number of people, providing an average economic well-being indicator.

Happiness

A state of well-being and contentment, often considered as an aim of human life.