How Do Salespeople Represent the Interests of Customers Within the Firm

question 56

Multiple Choice

How do salespeople represent the interests of customers within the firm?

• A)by offering suggestions for promotional activities
• B)by providing market feedback on competitors
• C)by sharing customer likes and dislikes with marketers and product designers
• D)by gathering sales data on customer purchases
• E)by providing information to marketers on current trends

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Definitions:

Standard Costs

A predetermined cost of manufacturing, distributing, or selling products or services, which is used for budgeting and assessing performance.

Manufacturing Overhead

The indirect costs associated with manufacturing, not directly assignable to a specific product, such as factory rent, utilities, and equipment maintenance.

Cash Account

An account that records cash transactions, including cash received and cash paid out, within a business.

Direct Labor

The wages of employees who are directly involved in the production of goods or delivery of services.