You Placed an Order Online at Target

question 102

Multiple Choice

You placed an order online at Target.com for a set of towels. As part of the checkout process, you were asked to provide your e-mail address. Now you receive e-mails from Target.com regarding products you might like. This is an example of

• A)a paid display ad.
• B)sales promotion.
• C)an informative advertisement.
• D)direct marketing.
• E)integrated marketing communications.

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Definitions:

Weapons of Mass Destruction

Weapons capable of causing widespread death and destruction, typically nuclear, chemical, or biological weapons.

Bystander Apathy

The phenomenon in which people are less likely to offer help to a victim when other people are present.

Diffusion of Responsibility

A sociopsychological phenomenon whereby a person is less likely to take responsibility for action or inaction when others are present, often leading to a lack of action in group situations.

Ethnic Identity

A person’s identification with a racial or ethnic group.