A Measure of How Often the Audience Is Exposed to a Promotional

question 76

Multiple Choice

A measure of how often the audience is exposed to a promotional message during a specific time period is referred to as

• A)reach.
• B)duration.
• C)frequency.
• D)depth.
• E)breadth.

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Definitions:

Lanugo

Fine, soft hair, especially that which covers the body and limbs of a human fetus or newborn.

Notochords

A flexible rod-shaped structure that provides support in all embryonic and some adult chordate animals.

Vertebrae

(vertebrae) (sing., vertebra) The bones that make up the spine.

Hagfishes

Jawless marine fishes belonging to the class Myxini, known for their ability to produce slime as a defense mechanism.