You Placed an Order Online at Target

question 102

Multiple Choice

You placed an order online at Target.com for a set of towels. As part of the checkout process, you were asked to provide your e-mail address. Now you receive e-mails from Target.com regarding products you might like. This is an example of

• A)a paid display ad.
• B)sales promotion.
• C)an informative advertisement.
• D)direct marketing.
• E)integrated marketing communications.

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Definitions:

Gaining Party

The entity in a transaction or situation that achieves an advantage or benefit.

Non-rational Escalation

The phenomenon where individuals or organizations continue to invest in a decision despite evidence of its ineffectiveness, often due to emotional or psychological commitments.

Ego

An individual’s sense of self-esteem or self-importance, which influences their thoughts and behaviors.

Face Saving

Acts or strategies used to preserve one's self-esteem or maintain social respect in a potentially embarrassing or compromising situation.