As a Sales Promotion Tactic, Why Do Marketers Prefer Using

question 129

Multiple Choice

As a sales promotion tactic, why do marketers prefer using rebates?

• A)because customers often fail to redeem them
• B)because they offer the customer a chance to actually try the product
• C)because they offer incentives that encourage satisfied customers to become repeat customers
• D)because they are most effective on everyday purchases
• E)because they are easy for the customer to use

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Definitions:

P-chart

A type of control chart used in statistical quality control to monitor the proportion of defective units in a process.

Defect Rate

The frequency at which defects or errors occur in a manufacturing process or product, expressed as a percentage or the number of defects per unit.

Billing Process

The procedure involving the issuance of invoices and collection of payments from customers.

Confidence

The degree of certainty or assurance an individual has in their abilities or in the outcome of a situation.