Sales Promotions That Allow Consumers to Accumulate Points or Other

question 28

Multiple Choice

Sales promotions that allow consumers to accumulate points or other benefits for doing business with the same company are known as

• A)rebate programs.
• B)allowances.
• C)premium programs.
• D)contests.
• E)loyalty programs.

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Definitions:

State of Tension

A psychological and physical condition resulting from the presence of stressors, leading to feelings of strain or pressure.

Incongruent

Not in harmony or keeping with the surroundings or other aspects of something; conflicting.

Just-World Hypothesis

The belief that the world is fundamentally fair, leading people to rationalize an individual's suffering as deserved.

Attributions

The process by which individuals explain the causes of behavior and events, either attributing them to internal dispositions or external situations.