A Good Friend Has Opened Up a Paddle Boarding Business

question 136

Multiple Choice

A good friend has opened up a paddle boarding business in Myrtle Beach, South Carolina. In order to advertise the business to spring break tourists, you suggest that he hire a skywriter to fly along the beaches during the day. What form of advertising does this represent?

• A)non-traditional advertising
• B)radio advertising
• C)outdoor advertising
• D)print advertising
• E)direct marketing

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Definitions:

Fibrinolysis

The biological process by which fibrin clots, the products of coagulation, are broken down, thereby preventing blood clots from growing and becoming problematic.

Intrinsic Pathway

A series of steps in blood coagulation that is initiated by internal trauma, leading to the activation of Factor X independent of tissue factor.

Extrinsic Pathway

A pathway for blood coagulation that is initiated by external trauma leading to blood escaping from the vascular system.

Clot Retraction

Condensation of a clot into a denser, compact structure; caused by the elastic nature of fibrin.