One of the Criteria for Segmenting a Market Is That

question 152

True/False

One of the criteria for segmenting a market is that the market should be substantial, meaning that a firm should be reasonably certain that its marketing mix can inform consumers about the product, how it adds value to the consumer, and ultimately how to purchase it.

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Definitions:

Personal Computers

Electronic devices designed for individual use, capable of performing a wide range of tasks from computing to entertainment.

Culture

The shared values, traditions, norms, customs, arts, history, folklore, and institutions of a group of people.

Technological Advances

Progress in technology that leads to new inventions and improvements in tools, systems, and processes impacting various aspects of life.

String Telephone

A simple communication device made by connecting two cups or cans with a string, used to transmit sound over a short distance.