In Order to Reach Millennials, Marketers Should Strive to Develop

question 83

True/False

In order to reach Millennials, marketers should strive to develop campaigns that seem authentic and real, two qualities Millennials take pride in.

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Definitions:

Preferences For Equity

The inclination toward fairness in allocations of rewards or resources among members of a group, based on the principle that contributions and benefits should be proportionate.

New Ideas

Original or innovative thoughts, concepts, or approaches that have not been previously considered or explored.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors. It is what causes us to take action, whether to fulfill a need or achieve a goal.

Hygiene Factors

According to Herzberg's motivation-hygiene theory, these are factors that can lead to dissatisfaction if absent but do not necessarily motivate if present; they include aspects like salary, company policies, and working conditions.