You Are a Financial Planner Who Uses Demographic Segmentation Factors

question 84

Essay

You are a financial planner who uses demographic segmentation factors such as age, income, education and family status to identify potential clients for your retirement investing services. You are also interested in investigating how to use psychographic segmentation to identify potential clients. How can you use the concepts of psychographic segmentation to assist you in identifying additional clients?

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Definitions:

Material Misrepresentations

False statements or omissions of significant facts that, if known, could influence the decision of the party to whom they are made.

European Union

A political and economic union of 27 member states that are located primarily in Europe, established to foster economic cooperation and has its own currency, the euro, used by 19 of its member states.

Misleading Advertising

Promotional activities that deceive or trick the audience into believing something that is not true or not entirely accurate.

Lanham Act

A United States federal statute that provides a national system of trademark registration and establishes guidelines for the protection of trademarks against infringement.