The Two Dimensions of the VALS Framework, Needs and Wants

question 19

True/False

The two dimensions of the VALS framework, needs and wants, helps to explain why different consumer groups exhibit different behaviors, and why different consumer groups often exhibit the same behaviors for different reasons.

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Definitions:

Flooding Hazards

Risks associated with excessive water, often due to heavy rainfall or river overflow, that can cause damage to structures and loss of life.

Mudslide Hazards

Risks associated with rapid downslope movement of soil and rock, often triggered by heavy rainfall or seismic activity.

Devils Tower

A striking volcanic rock formation located in the Black Hills of northeastern Wyoming, USA.

Magma Chamber

A large reservoir in the crust or mantle that is occupied by a body of magma.