Examlex
In order to reach Millennials, marketers should strive to develop campaigns that seem authentic and real, two qualities Millennials take pride in.
Risk
Uncertainty about future outcomes.
Risk-Averse
A description of an individual or organization that prefers to avoid uncertainty and is willing to sacrifice some potential gain to avoid risk.
Expected-Utility Maximizer
An economic concept referring to an individual who chooses between uncertain prospects by comparing their expected utilities.
Bet
A wager or gamble where an individual risks a certain amount of money or valuables on the outcome of an uncertain event.
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