Urban Fashions Found That Customers Who Live and Work in Big

question 26

Multiple Choice

Urban Fashions found that customers who live and work in big urban cities are more likely to buy its portfolio style backpack than consumers who live and work in the suburbs. Based on this information, the company spends more of its marketing budget advertising on city buses and in urban-related magazines since these outlets will be seen by customers living and working in the city. This exemplifies how market segmentation

• A)helps firms decide how to allocate their marketing resources in a way that maximizes profit.
• B)results in the creation of a single market that can be reached with a single marketing strategy.
• C)results in identifying the relatively heterogenous groups of consumers to which a firm can market its products.
• D)helps firms define the needs and wants of the customers who are most interested in buying the firm's products.
• E)results in a one-size-fits-all marketing strategy.

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